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Does Affiliate Marketing really pay?




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I have been asked this question on a number of occasions and

its no surprise to me that the general consensus would be a

loud NO, given that we are told that approximately 95% of

Affiliates never make any money. But the answer is "YES".

Why? So many people go into Affiliate marketing in the same

manner Hell for leather without stopping to think that

they may need to do a little planning, give a little thought to

how they are going to go about it and in doing so, give

themselves a reasonable chance of success.



Some who already have a website, regardless of what it may be

about, can tend to go madly signing up for numerous Affiliate

programs or joining one or more of the larger Networks and

plastering their website with banners, images and text with no

thought as to whether the products they are trying to flog

actually have anything to do with the theme of their website. I

have actually seen a website about teenage pregnancy with an

Affiliate coded banner for Viagra! Im sorry, but is it me, or

is that ridiculous?



Others will get themselves a domain name and a hosting deal and

go merrily about creating a website literally packed with all

manner of products. Sometimes so many that they have to be

catalogued and listed under their completely unrelated headings.

Some of these website are extremely well designed and put

together, but wheres the content, wheres the reason for people

to visit? You can also forget about targeted traffic from Search

Engines. Youll never get a Search Engine listing of any

consequence without content and some kind of form and theme to

your website.



Weve all seen the Price Comparison websites, and I cant help

Affiliate Marketing Guide

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wondering how merchants view such websites, given that they are

promoting a product solely on the basis of its price. Please, I

mean no specific disrespect to anyone who may have such a

website, in fact I once did, before I decided to get serious by

finding out how to go about it correctly. Some Affiliate

programs and merchants are now excluding these types of website.



There are those that announce they have scoured the Net for

the very best of a particular product and are presenting it to

the consumer to save them the time and trouble. Apart from the

fact that people like to do their own scouring, they may also

not be able to help wondering exactly how much has been done. I

take my hat off to the Affiliate who has located, ordered and

paid for, then tried and tested a number of products simply so

he can recommend the best one in each category.



The Internet is full of these attempts at Affiliate Marketing.

The Affiliate or Banner Farms, the Price and Comparison

Websites and the websites containing advertisements for totally

unrelated products and services are everywhere.



Of course Affiliate marketing can pay and it can pay well for

those who do their homework and formulate a valid strategy.

Those who decide to plan, promote, present, and purvey (my four

Ps), before charging headlong into a waste of time and

sometimes money, can actually fulfill their dream of making a

living from their home.



About the author:

Stephen Brennan is the author of the popular ebook title The Affiliate Guide

Book The Definitive guide to Affiliate SUCCESS. He also

runs The Home Based

Business and Affiliate Center and HomeBasedBiz

Safelist.



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